Sell it yourself. Keep what you've built.

Sell your business to the right buyer. Keep the commission.

Sell your business privately, anywhere in Australia. Change Hands matches you with buyers whose budget, region and goals already fit. No broker in the middle, and you decide who sees your numbers.

Selling a $750,000 business? Keep the $60,000 an 8% broker commission would cost you.

Founding sellers list free for 12 months No commission Anonymous until you approve NDA built in Information memorandum written for you
Buying a business?

Describe it. See matches instantly.

Type what you're after in your own words. We rank every business for sale against it. No sign-up needed to search.

Why sell it yourself

Nobody knows your business like you do

A broker is a middleman. They spend a few hours learning about your business, then stand between you and every buyer, and charge you for it. You've spent years building it.

You know why customers come back, which staff hold it all together, and what the quiet months really look like. That's exactly what serious buyers want to hear, straight from the owner.
With a broker
With Change Hands
Learns your business in an afternoon
You know it inside out, after years of running it
Relays buyers' questions second-hand
You answer buyers yourself, with the real detail
Writes a short listing to suit every buyer
Our AI turns your answers and figures into a full information memorandum, the document serious buyers expect
Takes a commission, often tens of thousands of dollars
No commission. Founding sellers list free
Decides who you hear from and when
You approve every buyer and control who sees your figures
How it works

How to sell your business without a broker

Built for every kind of business, from cafés and trades to transport, online stores and franchises, anywhere in Australia.

1

Describe it, we write the IM

Tell us about your business in your own words, with your figures. Our AI turns them into a professional information memorandum (IM) and a listing, and scores how complete they are. The more you share, the higher you rank. See a sample IM.

2

Get matched

Buyers set their budget, regions and industries. Every buyer is scored against your business, and you're told when a strong one appears.

3

You choose who sees more

Approve a buyer, they sign an NDA online, and your detailed figures unlock. Then you deal with them directly.

Transparent by design

No more vague listings

Most listings give you a price, a paragraph and "call the broker". Change Hands shows buyers exactly how much each seller has shared.

Information score

Every listing shows how complete it is, so detailed sellers rise to the top.

Owner's SWOT

Every listing carries the owner's own strengths, weaknesses, opportunities and threats, in their words. Buyers hear it straight from the person who runs it.

Independent AI review

Buyers get a plain-English read on each match: the fit, the risks and the questions to ask.

Price ÷ profit at a glance

Approved buyers see the asking price as a multiple of profit, so they can compare businesses like for like.

Seller stays in control

Listings are anonymous. Figures unlock only for buyers you approve, after they sign an NDA.

Talk direct

Message buyers and sellers inside Change Hands, with no middleman slowing things down.

The broker maths

See what you'd keep

Brokers usually charge a percentage of the sale price. Slide to your numbers to see what selling direct is worth to you.

You'd keep by selling direct $60,000 Founding seller listing fee: $0
Founding sellers

Free to list for 12 months

We're launching Australia-wide. Founding sellers list free for their first 12 months, no card needed. Still selling after that? Keep your listing live for $195 per 6 months.

  • No listing fee for 12 months
  • No commission on the sale
  • Help writing your listing
  • Information memorandum written for you (see a sample)
Questions

Good to know

Can I sell my business without a broker in Australia?

Yes. There's no rule that says you need a broker to sell a business. Plenty of owners sell privately. Change Hands gives you the tools a broker would: a detailed listing, matched buyers, an online NDA and direct messaging. Use your own accountant and solicitor for the contract and settlement.

Why would a buyer trust a listing written by the owner?

Because every listing shows an information score, the owner's own SWOT, and figures that unlock only after an NDA. Buyers can see exactly how much has been shared, and ask the owner directly.

What is an information memorandum?

An information memorandum (IM) is the document a broker would normally prepare for buyers: what the business does, how it runs, three years of figures with the trends, and what is included in the sale. On Change Hands our AI writes yours from your own answers and figures, presents it professionally and saves it to your listing. It shows only what you entered, with no AI opinions, so the facts stay yours. Buyers you approve see it after they sign your NDA. See a sample information memorandum.

Is it really free?

Yes, for founding sellers. Your first 12 months are free, with no card needed. If your business hasn't sold by then, you can keep it listed for $195 per 6 months. There's no commission, and buyers always use Change Hands free.

Do I need a broker?

No. Change Hands connects you with buyers and gives you the tools to share information safely. We recommend every buyer and seller uses their own accountant and solicitor for the sale itself.

Who can see my business details?

Your listing is anonymous. Buyers see the type of business, region and price. Your name and detailed financials only unlock for buyers you approve, after they sign an NDA.

Do you value my business?

No. Change Hands doesn't value businesses. Buyers you approve see your asking price as a multiple of profit so they can compare like for like. For a formal valuation, talk to your accountant or a registered valuer.

What kinds of businesses can I list?

Any established Australian business, in any industry, in any state or territory: from cafés, trades and transport to retail, health, manufacturing, franchises and online businesses.